Built withCourage. Built withConsistency. Built Anyway.

Online weight loss coaching for real people with real schedules.

Whether you are getting back to where you used to be or starting from zero, we build the plan around your life. Ward Stanford, NASM certified coach, Pittsburgh, PA. Plans from $50 a week.

Ward's scale, 420 to 193

420 210 265 193 PEAK FIRST LOSS LIFE HAPPENED LOW Pounds. Down, up, then down again. Yes, I went the wrong way too.

I was the client first.

420lbs, the peak
210lbs, first loss
265lbs, life happened
193lbs, lowest
Ward Stanford before and after weight loss: 420 pounds on the left, 193 pounds at his photoshoot low on the right
420 lbs at my heaviest. 193 lbs at my photoshoot low.

Nothing worked for me until I built a better plan than anything I could find online. I don't just coach, I walk the walk. I lost 200 pounds, then built myself back up into a stronger, more muscular, more toned version of me than I ever thought possible. But life got in the way, thanks COVID, and I ended up back at 265 at 38 years old with a lot of fear that I'd never get my fitness back. So I had to dive even deeper into the science and evidence to figure out how to create plans that actually survive the real world. I did. A shredded, stage ready 193 is my lowest bodyweight, from a photoshoot prep diet.

Not just your coach, but also Client Zero. I don't do the "do what I say, not what I do" thing. I do it all too. The habits, the training, the courage, the consistency, I walk alongside you the whole way.

Now the goal is 240 pounds with a lot more muscle. You don't just get some plan. You get a coach who has been in your shoes, lived a life like yours, and still found ways to make it stick and reach my goals.

The gym is one hour. The other 23 decide the result.

Food

A real nutrition plan with macros, anchor meals and swaps. Built around what you already eat and when you are free.

Training

A program for your body and your schedule. Beginner or returning athlete, you start where you are.

A person

Your check-in call and live chat with your coach. You are never guessing between sessions.

Ready to start?

The prices are all on the page. Plans start at $50 a week.

See the plans

Not sure yet?

Book a free 30 minute call. We will tell you honestly whether we are a fit.

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